Distribution
Toi&moi already allocates 30 own label stores in Greece and abroad (corporate, shops in shop and franchise). The expanding of the brand outside Greece plays a significant role in the company’s strategy. Hence, after the opening of Toi&moi stores in Dubai (The Dubai Mall), Lebanon and Albania, a new store is about to open in Bulgaria, at the end of March. Additionally, the company has a wholesale network exceeding 200 multi brand stores throughout Greece and in countries like Armenia, Cyprus and Russia.